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Wednesday, April 14th 2010

4:12 PM

Why add a paint touch up system?

Auto detail shops get asked to repair chips and scratches but most don't have tools to do the repairs.


A professional quality chip/scratch repair system allows detailers to apply a small amount of color matching paint to chips and scratches to improve their appearance significantly.  Indeed, no system or process can make these eyesores disappear completely from all distances, but if properly done, a touch up is bound to make a customer very happy for the money he/she pays compared to a body shop repair.


I'll present 4 reasons it makes good sense to add scratch and chip repair system to your detail shop or automotive cosmetic repair business (paintless dent repair, vinyl and leather repair, windshield repair, clear bra installation, and window tinters are all excellent candidates as well):


First, there is great demand for it.  They service picky customers who care about the appearance of their cars.  It's only natural that they wan the paint flaws fixed in addition to a thorough cleaning and polishing.


Second, the service is very profitable.  With average costs per job of just 50 cents, an average charge of $40, and time spent on each job of just 20 minutes, the per-job cost relative to income is fantastic.


Paint touch up is easy to learn.   The fundamentals of a repair are relatively simple:  choose a matching color of paint, apply a minimal amount of paint to the chips and scratches, and clean your repair materials.  You can justify a professional price for your repairs by minimizing the amount of paint you apply.  Remember, customers can get matching paint of their own.  They just can't apply it neatly with the oversized brushes that come with their "off the shelf" paint.  If you can do a neater job than they every could with their own attempts, you will have a happy customer.  Among all the "add on" services (paintless dent repair, vinyl/leather repair, windshield chip repair), paint touch up is the simplest to learn.  


Finally, touch up is easy to teach to new employees.  After an hour or two of practice, they can work independently and perform repairs themselves.


Look into adding a paint touch up system at Applied Colors' website.  They offer a full system for $1095 with enough paint to touch up over 1000 cars.  Comes with a 30 day money back guarantee!
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Wednesday, April 14th 2010

4:11 PM

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